bragr
noun, Old Norse · Old Norse bragr, “the foremost”, related to Bragi, god of poets. · /ˈbrɑːɡr̩/
Reputation. What other people say about you when you are not in the room.
brukt slik A workshop with good bragr does not need to advertise.
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noun · /drɪft/
The work that keeps something running after it ships. Invisible when it happens, obvious when it does not.
brukt slik A website without care is a website standing still until it stops working.
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noun · /ˈnɛtːstɛd/
A company's address online. The one surface you own, as opposed to a profile you borrow.
brukt slik The Facebook page is rented. The website is owned.
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noun · /ˈɔmˌdømːə/
The sum of what people expect from you, built out of every single experience they have had.
brukt slik A reputation is built over years and spent in an afternoon.
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noun · From Latin sigillum, “little picture”, via Old Norse innsigli. · /sɛɡl/
The mark that shows something is genuine. Historically pressed in wax, today verified online.
brukt slik The reviews behind the seal are tied to a job that actually happened.
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